This vibrant illustration by Loka Made uses the key visual from EPF’s "Simpan Baik-Baik" financial literacy campaign to produce exclusive merchandise in celebration of Hari Kebangsaan & Hari Malaysia. The artwork captures EPF’s integral role in the lives of Malaysians from all walks of life, highlighting inclusivity across various sectors, including both formal and informal workers like gig economy participants.
Prominent Malaysian landmarks, such as the Petronas Twin Towers, KL Tower, Merdeka 118, TRX, Sarawak’s Legislative Assembly building, and Sabah’s Tun Mustapha Tower, reflect our nation’s architectural pride and cultural diversity. Additionally, EPF's widespread accessibility is showcased through its offices, Mobile Teams, and Mobile Trucks, symbolising EPF’s commitment to reaching every corner of the country.
As we celebrate Malaysia’s 67th Merdeka and 61st Malaysia Day, the use of the "Simpan Baik-Baik" key visual ties together the values of financial literacy, responsible saving, and long-term planning. This is a reminder of EPF's mission to equip Malaysians with the knowledge and tools to build a secure financial future.
The incorporation of sustainability elements such as solar panels and recycling initiatives further demonstrates EPF’s dedication to creating a green, forward-thinking future for the nation.
Through this special edition merchandise, EPF honours its commitment to uniting the country under the theme of national pride and financial responsibility, bringing the "Simpan Baik-Baik" message to life as we celebrate Hari Kebangsaan & Hari Malaysia.
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